Compare
Hephon Commerce vs Bloomreach Clarity
Bloomreach Clarity: Bloomreach's conversational shopping agent (its documentation now calls it Conversational agent), built on Bloomreach search and Google Gemini models. Hephon Commerce: an AI shopping assistant for supermarkets and grocery retailers in Saudi Arabia and the UAE.
In short
Choose Bloomreach Clarity if you already run Bloomreach and want a conversational shopping layer on your website that uses your product feed and guardrails. Choose Hephon Commerce if your shoppers are in the Gulf and should order in Gulf Arabic or Arabizi, on WhatsApp, by phone and in your app, from their branch. Clarity extends a large commerce platform; Hephon Commerce is a grocery assistant across channels.
Updated
Who should choose which
Choose Bloomreach Clarity if
- You already use Bloomreach search or marketing.
- Your conversation lives on the website.
- You want an agent from a large, established vendor.
Choose Hephon Commerce if
- WhatsApp and phone ordering matter.
- Each branch has its own prices and stock.
- Saudi and Gulf Arabic and Arabizi are your shoppers' languages.
Feature by feature
Every row comes from Bloomreach Clarity's own pages, checked on the date above. "Not stated publicly" means we could not find it, not that it is missing.
| Hephon Commerce | Bloomreach Clarity | Sources | |
|---|---|---|---|
| Channels | Inside the retailer's iOS, Android and web apps (SDK, also React Native and Flutter) and website, its WhatsApp Business number, phone calls, and a hosted chat page. | Website, on desktop and mobile web, launched through weblayers. | [1] [2] |
| Languages | Arabic, English and French, and mixes of them, answered in the language and script of the question. By voice, more than 30 languages. | Not stated publicly. | [3] [2] |
| Arabic dialects | Saudi and Gulf Arabic as people write and speak them, and Lebanese Arabic. Replies follow a phrasebook of approved phrases per dialect. | Not stated publicly. | [4] [2] |
| Arabizi (Arabic in Latin letters) | Yes, for example "7aleeb" for milk, answered in the same script. | Not stated publicly. | [3] [2] |
| Voice and phone ordering | Phone and WhatsApp calls: it builds the basket during the call, reads it back, and keypad 1 confirms. Replies in under a second; a caller can be handed to a person. | Not stated publicly. | [5] [2] |
| WhatsApp ordering and checkout | On the retailer's own number: product cards, basket, and a checkout the shopper confirms with a tap. Voice notes and calls too. | Not stated publicly. | [6] [2] |
| Catalog search, branch prices and stock | Keyword and meaning search over the live catalog, each result checked against the shopper's message before it is shown. Each branch's own prices and stock. | Uses your product feed to answer product questions; asks clarifying questions on broad searches. Per-branch prices and stock are not stated publicly. | [7] [8] |
| Recipes to basket | Yes. "Kabsa for 10" becomes ingredient amounts, the cheapest pack that covers each line and how many, and "add all". | Not stated publicly. | [9] [10] |
| Checkout and shopper confirmation | Nothing is ordered without the shopper's explicit confirmation: a tap, a signed checkout page, or keypad 1 after the read-back. Orders go to the retailer's platform or team. | Guides shoppers from browsing to checkout and reaches out when they hesitate at checkout. | [7] [2] |
| Halal and content rules | Alcohol, pork and tobacco can be hidden by the server before the assistant sees the catalog; products not yet checked stay hidden. On WhatsApp, alcohol and tobacco are always excluded. | Input and response guardrails checked against your guidelines. Halal or alcohol rules are not stated publicly. | [11] [8] |
| Handover to people | One live inbox for chats, voice notes and calls with transcripts; a person can take over any chat. Handover to your help desk by integration. | Not a support tool; directs support questions to your support team. | [7] [2] |
| Integrations | Salla, Zid, Shopify, WooCommerce, product feeds, a REST API with signed webhooks, and custom connectors. | Not stated publicly. Part of the Bloomreach platform. | [12] [10] |
| Pricing | A proposal per retailer, based on stores and channels. No public price; access by invitation. | Not stated publicly. | [13] [10] |
| Hosting, data and certifications | Servers in the European Union today. No conversation is used to train an AI model. No ISO or SOC certification. | Private instance for Gemini calls; customer data never shared with third parties to train models. Hosting region is not stated publicly. | [11] [8] |
| Primary market | Saudi Arabia and the UAE first, and Lebanon. | Ecommerce retailers; named example: TFG's Bash platform (South Africa, fashion and lifestyle). | [14] [10] |
Sources
- Hephon Commerce: commerce.hephon.ai/channels/in-app
- documentation.bloomreach.com/clarity/docs/get-started-with-bloomreach-clarity
- Hephon Commerce: commerce.hephon.ai/arabic-chatbot-for-ecommerce
- Hephon Commerce: commerce.hephon.ai/saudi-arabia
- Hephon Commerce: commerce.hephon.ai/channels/voice
- Hephon Commerce: commerce.hephon.ai/channels/whatsapp
- Hephon Commerce: commerce.hephon.ai/how-it-works
- documentation.bloomreach.com/clarity/docs/how-clarity-uses-ai
- Hephon Commerce: commerce.hephon.ai/shoppable-recipes
- bloomreach.com/en/use-cases/conversational-shopping
- Hephon Commerce: commerce.hephon.ai/security
- Hephon Commerce: commerce.hephon.ai/integrations
- Hephon Commerce: commerce.hephon.ai/demo
- Hephon Commerce: commerce.hephon.ai
Where Bloomreach Clarity is stronger
- Part of a large commerce platform covering search, merchandising and marketing.
- Asks clarifying questions on broad searches and starts conversations on product and category pages for shoppers who never search.
- Input and response guardrails checked against your guidelines.
- A private Gemini instance; customer data is never shared with third parties to train models.
Where Hephon Commerce is stronger
- WhatsApp checkout and phone ordering, confirmed by the shopper.
- Each branch's own prices and stock.
- Saudi and Gulf Arabic, Lebanese Arabic and Arabizi.
- Recipes to basket with pack sizes.
- Halal content rules enforced by the server.
Hephon Commerce also has limits: access is by invitation, through a demo, and there is no public price, since each retailer gets a proposal based on its stores and channels.
Try it without switching
Keep Clarity on your Bloomreach website and add Hephon Commerce in your app, on WhatsApp and by phone.
Before any call, you can talk to our demo store, Hephon Market: about 15,000 products from a real quick-commerce catalog, priced in US dollars, that understands Gulf Arabic, Arabizi and English. Run the five tests from our buyer's guide on it, then run the same tests on Bloomreach Clarity.
Hephon Commerce or Bloomreach Clarity?
Bloomreach announced Clarity in 2023. Its current documentation calls the product Conversational agent, an AI shopping assistant that answers questions, recommends products and guides shoppers to checkout.
Bloomreach's documentation lists the web, on desktop and mobile. Hephon Commerce runs in your iOS, Android and web apps, on your WhatsApp number and on phone calls.
Bloomreach says it never shares customer data with third parties to train the underlying models and runs a private Gemini instance. Hephon Commerce sends every model request with data collection denied, so no conversation is used to train a model.
Yes. Keep Clarity on your Bloomreach website and add Hephon Commerce in your app, on WhatsApp and by phone. You can also talk to our demo store, Hephon Market, at commerce.hephon.ai/c/demo before booking a demo.
See it on your own catalog.
We set up a demo with your products, your branches and your shoppers' languages.
