Does Constructor turn recipes into a cart?

Yes. Constructor describes its AI Shopping Agent generating recipes from items the grocer has in stock, with every ingredient addable to cart from the recipe page. Hephon Commerce does this from a sentence such as "kabsa for 10", choosing the pack that covers each amount for the least money.

Yes. Constructor is search and discovery on your website and app; Hephon Commerce is a shopping conversation in your app, on WhatsApp and by phone. They read the same catalog.

Which handles Arabic?

Constructor's pages we checked do not state languages. Hephon Commerce understands Saudi and Gulf Arabic, Lebanese Arabic and Arabizi.

Can I try Hephon Commerce without leaving Constructor?

Yes. Keep Constructor as your site search and add Hephon Commerce for conversations in your app, on WhatsApp and by phone. You can also talk to our demo store, Hephon Market, at commerce.hephon.ai/c/demo before booking a demo.

Hephon Commerce vs Constructor: Grocery AI Comparison (2026)

In short

Choose Constructor if your biggest lever is search, browse and recommendations on your website and app, at large scale, with recipes and carts built from your inventory. Choose Hephon Commerce if your shoppers need to order in Gulf Arabic or Arabizi, on WhatsApp and by phone as well as in your app, with each branch's prices. Many grocers could keep Constructor for site search and add Hephon Commerce for conversation.

Updated 5 November 2026

Who should choose which

Choose Constructor if

Site search revenue is your main target.
You run large A/B tests and need ranking controls.
You want search, browse, recommendations and an agent from one vendor.

Choose Hephon Commerce if

Gulf Arabic and Arabizi are your shoppers' languages.
WhatsApp and phone orders matter.
Halal rules must be enforced on every channel.

Feature by feature

Every row comes from Constructor's own pages, checked on the date above. "Not stated publicly" means we could not find it, not that it is missing.

Hephon Commerce and Constructor, compared on 15 points. Numbers in the last column refer to the sources below.
	Hephon Commerce	Constructor	Sources
Channels	Inside the retailer's iOS, Android and web apps (SDK, also React Native and Flutter) and website, its WhatsApp Business number, phone calls, and a hosted chat page.	Website and mobile app; email, SMS and notifications for discovery.	[1] [2]
Languages	Arabic, English and French, and mixes of them, answered in the language and script of the question. By voice, more than 30 languages.	Not stated publicly.	[3] [4]
Arabic dialects	Saudi and Gulf Arabic as people write and speak them, and Lebanese Arabic. Replies follow a phrasebook of approved phrases per dialect.	Not stated publicly.	[5] [4]
Arabizi (Arabic in Latin letters)	Yes, for example "7aleeb" for milk, answered in the same script.	Not stated publicly.	[3] [4]
Voice and phone ordering	Phone and WhatsApp calls: it builds the basket during the call, reads it back, and keypad 1 confirms. Replies in under a second; a caller can be handed to a person.	Not stated publicly.	[6] [4]
WhatsApp ordering and checkout	On the retailer's own number: product cards, basket, and a checkout the shopper confirms with a tap. Voice notes and calls too.	Not stated publicly.	[7] [4]
Catalog search, branch prices and stock	Keyword and meaning search over the live catalog, each result checked against the shopper's message before it is shown. Each branch's own prices and stock.	Personalised search, browse and recommendations; availability at the shopper's local store or fulfilment centre; substitutes when stock is disrupted. Store-level pricing is not stated publicly.	[8] [2]
Recipes to basket	Yes. "Kabsa for 10" becomes ingredient amounts, the cheapest pack that covers each line and how many, and "add all".	Generates recipes from in-stock items; shoppers add every ingredient to cart from the recipe page.	[9] [10]
Checkout and shopper confirmation	Nothing is ordered without the shopper's explicit confirmation: a tap, a signed checkout page, or keypad 1 after the read-back. Orders go to the retailer's platform or team.	Connects to your checkout; a Stripe partnership adds checkout inside the agent conversation.	[8] [11]
Halal and content rules	Alcohol, pork and tobacco can be hidden by the server before the assistant sees the catalog; products not yet checked stay hidden. On WhatsApp, alcohol and tobacco are always excluded.	Merchandiser rules and compliance guardrails the agent cannot override. Halal or alcohol rules are not stated publicly.	[12] [4]
Handover to people	One live inbox for chats, voice notes and calls with transcripts; a person can take over any chat. Handover to your help desk by integration.	Not stated publicly.	[8] [4]
Integrations	Salla, Zid, Shopify, WooCommerce, product feeds, a REST API with signed webhooks, and custom connectors.	Works with your ecommerce stack; best with Constructor's Search, Browse, Collections and Recommendations.	[13] [4]
Pricing	A proposal per retailer, based on stores and channels. No public price; access by invitation.	Not stated publicly. Demo and pilot on request.	[14] [4]
Hosting, data and certifications	Servers in the European Union today. No conversation is used to train an AI model. No ISO or SOC certification.	Says no personally identifiable information is passed to language models; aligns with GDPR and CCPA.	[12] [4]
Primary market	Saudi Arabia and the UAE first, and Lebanon.	Large retailers, with grocery chains among its customers; named brands include Target Australia, Sephora and REI.	[15] [2]

Sources

Where Constructor is stronger

Large-scale search, browse and recommendations, personalised per shopper, with merchandiser controls the agent cannot override.
Recipes generated from what the grocer has in stock, with every ingredient added to cart from the recipe page.
Shows availability at the shopper's local store or fulfilment centre, and suggests substitutes when stock is disrupted.
Agentic checkout inside the conversation through a Stripe partnership.
Large retail references, such as Target Australia, Sephora and REI.

Where Hephon Commerce is stronger

Saudi and Gulf Arabic, Lebanese Arabic and Arabizi, with an editable phrasebook.
WhatsApp ordering and phone ordering with explicit confirmation.
Pack sizes chosen to cover each recipe line for the least money.
Halal content rules enforced by the server.
A live inbox where your team can take over.

Hephon Commerce also has limits: access is by invitation, through a demo, and there is no public price, since each retailer gets a proposal based on its stores and channels.

Try it without switching

Keep Constructor as your site search and add Hephon Commerce for conversations in your app, on WhatsApp and by phone.

Before any call, you can talk to our demo store, Hephon Market: about 15,000 products from a real quick-commerce catalog, priced in US dollars, that understands Gulf Arabic, Arabizi and English. Run the five tests from our buyer's guide on it, then run the same tests on Constructor.

Hephon Commerce or Constructor?

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Hephon Commerce vs Constructor