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Hephon Commerce vs Nateq

Nateq: A Gulf customer service platform: one inbox for WhatsApp, Instagram, Facebook, web chat, email and calls, with AI agents that answer in Arabic dialects. Hephon Commerce: an AI shopping assistant for supermarkets and grocery retailers in Saudi Arabia and the UAE.

In short

Choose Nateq if you want an Arabic-first customer service inbox across WhatsApp, Instagram, Facebook, email and calls, with Salla and Zid connectors and public prices. Choose Hephon Commerce if shoppers should search your grocery catalog, build a basket with each branch's prices and confirm an order, in your app, on WhatsApp or by phone. Nateq answers questions about your store; Hephon Commerce shops it with the customer.

Updated

Who should choose which

Choose Nateq if

  • You need a shared support inbox with seats, SLAs and overflow teams.
  • Instagram, Facebook and email matter as much as WhatsApp.
  • You want to start this week on a free trial.

Choose Hephon Commerce if

  • Shoppers should order a full grocery basket in the chat or on a call.
  • Prices and stock differ by branch.
  • You want recipes, budgets and pack sizes handled for the shopper.
  • The assistant should live inside your own app.

Feature by feature

Every row comes from Nateq's own pages, checked on the date above. "Not stated publicly" means we could not find it, not that it is missing.

Hephon Commerce and Nateq, compared on 15 points. Numbers in the last column refer to the sources below.
Hephon CommerceNateqSources
ChannelsInside the retailer's iOS, Android and web apps (SDK, also React Native and Flutter) and website, its WhatsApp Business number, phone calls, and a hosted chat page.WhatsApp, Instagram, Facebook, website chat, email and calls, in one inbox.[1] [2]
LanguagesArabic, English and French, and mixes of them, answered in the language and script of the question. By voice, more than 30 languages.Arabic and English.[3] [4]
Arabic dialectsSaudi and Gulf Arabic as people write and speak them, and Lebanese Arabic. Replies follow a phrasebook of approved phrases per dialect.Gulf, Egyptian, Levantine and Maghrebi Arabic, and mixed Arabic-English.[5] [6]
Arabizi (Arabic in Latin letters)Yes, for example "7aleeb" for milk, answered in the same script.Franco-Arabic (Arabic in Latin letters) is named.[3] [7]
Voice and phone orderingPhone and WhatsApp calls: it builds the basket during the call, reads it back, and keypad 1 confirms. Replies in under a second; a caller can be handed to a person.Arabic voice AI answers calls and WhatsApp voice notes in the caller's dialect. Phone ordering is not stated publicly.[8] [6]
WhatsApp ordering and checkoutOn the retailer's own number: product cards, basket, and a checkout the shopper confirms with a tap. Voice notes and calls too.Native WhatsApp product messages through Meta Commerce, and payment links in the chat. Placing orders is not described.[9] [4]
Catalog search, branch prices and stockKeyword and meaning search over the live catalog, each result checked against the shopper's message before it is shown. Each branch's own prices and stock.Products and availability sync from Shopify, Salla or Zid, or from a CSV or feed; answers product questions and recommends. Per-branch prices and stock are not stated publicly.[10] [4]
Recipes to basketYes. "Kabsa for 10" becomes ingredient amounts, the cheapest pack that covers each line and how many, and "add all".Not stated publicly.[11] [4]
Checkout and shopper confirmationNothing is ordered without the shopper's explicit confirmation: a tap, a signed checkout page, or keypad 1 after the read-back. Orders go to the retailer's platform or team.Payment links from Moyasar, Tap or Stripe; the customer pays on the provider's page.[10] [4]
Halal and content rulesAlcohol, pork and tobacco can be hidden by the server before the assistant sees the catalog; products not yet checked stay hidden. On WhatsApp, alcohol and tobacco are always excluded.Not stated publicly. You can cap the refunds and discounts the agent commits.[12] [4]
Handover to peopleOne live inbox for chats, voice notes and calls with transcripts; a person can take over any chat. Handover to your help desk by integration.Hands over to a person with the full thread; keyword routing to staff; overflow team on peak days.[10] [4]
IntegrationsSalla, Zid, Shopify, WooCommerce, product feeds, a REST API with signed webhooks, and custom connectors.Shopify, Salla and Zid catalogs, CSV and product feeds, Meta Commerce, and Moyasar, Tap or Stripe payment links.[13] [4]
PricingA proposal per retailer, based on stores and channels. No public price; access by invitation.$15 to $75 a seat a month; AI resolutions $0.09 to $0.20 each; voice from $0.10 a minute; 14-day free trial.[14] [15]
Hosting, data and certificationsServers in the European Union today. No conversation is used to train an AI model. No ISO or SOC certification.Publishes PDPL, UAE data-protection and GDPR notes. Hosting location is not stated publicly.[12] [2]
Primary marketSaudi Arabia and the UAE first, and Lebanon.Saudi Arabia and the UAE, plus Kuwait, Qatar, Bahrain and Oman. NATEQ LLC (Wyoming, USA), founded 2025.[16] [17]

Where Nateq is stronger

  • Public prices: from $15 a seat a month, AI resolutions from $0.09 to $0.20, voice from $0.10 a minute, and a 14-day free trial.
  • Salla and Zid catalog connectors, plus Shopify, CSV, product feeds and Meta Commerce.
  • More dialects named: Gulf, Egyptian, Levantine and Maghrebi Arabic, plus Franco-Arabic.
  • A full support inbox across WhatsApp, Instagram, Facebook, web chat, email and calls, with overflow teams and keyword routing to staff.
  • Limits you set on refunds and discounts the agent may commit.

Where Hephon Commerce is stronger

  • Builds the basket and the checkout, with an explicit shopper confirmation before any order.
  • Each branch's own prices and stock.
  • Recipes to basket with pack sizes, budgets and cheapest-first.
  • Phone ordering with read-back and keypad confirmation.
  • An SDK for your iOS, Android and web apps.
  • Content rules enforced by the server.

Hephon Commerce also has limits: access is by invitation, through a demo, and there is no public price, since each retailer gets a proposal based on its stores and channels.

Try it without switching

Keep Nateq as your support inbox and run Hephon Commerce inside your app for shopping, or on a second WhatsApp number for orders.

Before any call, you can talk to our demo store, Hephon Market: about 15,000 products from a real quick-commerce catalog, priced in US dollars, that understands Gulf Arabic, Arabizi and English. Run the five tests from our buyer's guide on it, then run the same tests on Nateq.

Hephon Commerce or Nateq?

See it on your own catalog.

We set up a demo with your products, your branches and your shoppers' languages.