Is Yellow.ai a shopping assistant or a customer service platform?

Its site describes an agentic AI platform for customer and employee experience. Its retail page covers product recommendations, availability checks and refunds. Hephon Commerce does one job: shoppers search, build a basket and order from your catalog.

Which one handles Gulf Arabic better?

Yellow.ai supports Arabic (Lulu's assistant runs in English and Arabic) and states 135+ languages, but its pages we checked do not name dialects or Arabizi. Hephon Commerce is built around Saudi and Gulf Arabic, Lebanese Arabic and Arabizi, with an editable phrasebook per dialect.

How do the prices compare?

Yellow.ai has a free plan with 500 chat sessions a month, then $0.99 per resolution, and quote-based Enterprise pricing. Hephon Commerce has no public price: each retailer gets a proposal based on stores and channels.

Which has more security certifications?

Yellow.ai. It lists ISO 27001, ISO 27701, SOC 2 Type II, PCI-DSS and HIPAA. Hephon Commerce has no ISO or SOC certification; our servers are in the European Union and no conversation is used to train a model.

Hephon Commerce vs Yellow.ai: Grocery AI Comparison (2026)

Q: Can I try Hephon Commerce without leaving Yellow.ai?

Yes. Keep Yellow.ai on your service and loyalty journeys and add Hephon Commerce inside your app for shopping first. We work out WhatsApp and phone with your team. You can also talk to our demo store, Hephon Market, at commerce.hephon.ai/c/demo before booking a demo.

In short

Choose Yellow.ai if you want one enterprise platform for customer service, loyalty and marketing messages, with published security certifications and 135+ languages. Choose Hephon Commerce if the job is shoppers buying from your grocery catalog in Gulf Arabic, with each branch's prices, inside your app, on WhatsApp and by phone. Many retailers could run both, split by channel.

Updated 5 November 2026

Who should choose which

Choose Yellow.ai if

You need one vendor for service, loyalty, receipts and campaigns.
Your security review requires ISO 27001 or SOC 2 Type II.
You operate in many countries and languages.
You want to start on a free plan.

Choose Hephon Commerce if

Shoppers should build and order a grocery basket in the chat or on a call.
You need each branch's prices and stock.
Saudi and Gulf Arabic and Arabizi matter more than language count.
Halal rules must be enforced on every channel.

Feature by feature

Every row comes from Yellow.ai's own pages, checked on the date above. "Not stated publicly" means we could not find it, not that it is missing.

Hephon Commerce and Yellow.ai, compared on 15 points. Numbers in the last column refer to the sources below.
	Hephon Commerce	Yellow.ai	Sources
Channels	Inside the retailer's iOS, Android and web apps (SDK, also React Native and Flutter) and website, its WhatsApp Business number, phone calls, and a hosted chat page.	35+ voice and text channels on the Enterprise plan, including WhatsApp, web chat, voice and email.	[1] [2]
Languages	Arabic, English and French, and mixes of them, answered in the language and script of the question. By voice, more than 30 languages.	Native support for 135+ languages; its Nexus VOX voice agents state 500+.	[3] [4]
Arabic dialects	Saudi and Gulf Arabic as people write and speak them, and Lebanese Arabic. Replies follow a phrasebook of approved phrases per dialect.	Arabic is supported: Lulu's assistant runs in English and Arabic. Which dialects is not stated publicly.	[5] [6]
Arabizi (Arabic in Latin letters)	Yes, for example "7aleeb" for milk, answered in the same script.	Not stated publicly.	[3] [4]
Voice and phone ordering	Phone and WhatsApp calls: it builds the basket during the call, reads it back, and keypad 1 confirms. Replies in under a second; a caller can be handed to a person.	Voice agents for inbound queries and outbound calls. Grocery phone ordering is not stated publicly.	[7] [8]
WhatsApp ordering and checkout	On the retailer's own number: product cards, basket, and a checkout the shopper confirms with a tap. Voice notes and calls too.	For Lulu Hypermarket: order tracking, digital receipts, loyalty points, offers and in-store pickup ordering on WhatsApp. A delivery-basket checkout is not stated publicly.	[9] [6]
Catalog search, branch prices and stock	Keyword and meaning search over the live catalog, each result checked against the shopper's message before it is shown. Each branch's own prices and stock.	Product recommendations from your customer data platform, and product availability checks. Branch prices and stock are not stated publicly.	[10] [8]
Recipes to basket	Yes. "Kabsa for 10" becomes ingredient amounts, the cheapest pack that covers each line and how many, and "add all".	Not stated publicly.	[11] [8]
Checkout and shopper confirmation	Nothing is ordered without the shopper's explicit confirmation: a tap, a signed checkout page, or keypad 1 after the read-back. Orders go to the retailer's platform or team.	Not stated publicly.	[10] [8]
Halal and content rules	Alcohol, pork and tobacco can be hidden by the server before the assistant sees the catalog; products not yet checked stay hidden. On WhatsApp, alcohol and tobacco are always excluded.	Not stated publicly.	[12] [8]
Handover to people	One live inbox for chats, voice notes and calls with transcripts; a person can take over any chat. Handover to your help desk by integration.	Complex cases go to human agents with full context (Lulu case study).	[10] [6]
Integrations	Salla, Zid, Shopify, WooCommerce, product feeds, a REST API with signed webhooks, and custom connectors.	Zendesk, Freshdesk, HubSpot and Genesys are named, with an integrations directory. Shopify, Salla or Zid are not stated publicly.	[13] [4]
Pricing	A proposal per retailer, based on stores and channels. No public price; access by invitation.	Free plan with 500 chat sessions a month, then $0.99 per resolution. Enterprise is quote-based.	[14] [2]
Hosting, data and certifications	Servers in the European Union today. No conversation is used to train an AI model. No ISO or SOC certification.	Lists ISO 27001, ISO 27701, SOC 2 Type II, PCI-DSS v4.0.1 and HIPAA. Hosting regions are not stated publicly.	[12] [15]
Primary market	Saudi Arabia and the UAE first, and Lebanon.	Global enterprises. Gulf grocery reference: Lulu Hypermarket on WhatsApp.	[16] [6]

Sources

Where Yellow.ai is stronger

A live Gulf grocery reference: Lulu Hypermarket's WhatsApp assistant handles order tracking, receipts, loyalty points, offers and in-store pickup orders.
Breadth: 35+ voice and text channels, 135+ languages, email automation and employee-experience agents.
Published certifications: ISO 27001, ISO 27701, SOC 2 Type II, PCI-DSS v4.0.1 and HIPAA.
A free plan (500 chat sessions a month) you can try today.
Help-desk connections named on its site, including Zendesk, Freshdesk, HubSpot and Genesys.

Where Hephon Commerce is stronger

Shopping is the whole product: search checked against the shopper's message, budgets, cheapest first and similar items.
Each branch's own prices and stock.
Recipes to basket with pack sizes.
Phone ordering with the basket read back and keypad 1 to confirm.
Content rules enforced by the server, not by the prompt.

Hephon Commerce also has limits: access is by invitation, through a demo, and there is no public price, since each retailer gets a proposal based on its stores and channels.

Try it without switching

Keep Yellow.ai on your service and loyalty journeys and add Hephon Commerce inside your app for shopping first. We work out WhatsApp and phone with your team.

Before any call, you can talk to our demo store, Hephon Market: about 15,000 products from a real quick-commerce catalog, priced in US dollars, that understands Gulf Arabic, Arabizi and English. Run the five tests from our buyer's guide on it, then run the same tests on Yellow.ai.

Hephon Commerce or Yellow.ai?

See it on your own catalog.

We set up a demo with your products, your branches and your shoppers' languages.

Book a demo Message us

Hephon Commerce vs Yellow.ai